¡Golazo!

¡Golazo! is a conceptual exhibition celebrating the visual history of World Cup poster design. Developed as a hypothetical gallery experience for the Milwaukee Art Museum, the project merges the energy of global football culture with the evolution of graphic design. Drawing inspiration from FIFA branding and World Cup advertising, I created a bold, dynamic logo mark that captures the movement and excitement of the sport. This identity extends across a full suite of exhibition materials, including tickets, posters, street banners, gift shop merchandise, and a promotional mailer.